WORK
CONTACT
FALKENSTEINER
Hotel & Residences
Footage courtesy : Falkensteiner Group
Falkensteiner
Hotel & Residences
CLIENT
Falkensteiner Group
Duration
2 weeks
GEOGRAPHIES
PROJECT DESCRIPTION
Led the UX/UI design for a strategic POV aimed at integrating AI into Falkensteiner Group’s booking system to deliver personalized package plans and tailored offers. Over a focused two-week sprint, I designed and implemented intuitive experience, aligning both UX and CX principles to create a seamless, responsive, and data-driven booking journey across platforms. My role included end-to-end design ownership—from ideation to interaction flows—ensuring scalability and alignment with the brand’s premium hospitality standards.
who we building for?
Sasha Botha, 36 years is a financial consultant based in Johannesburg, South Africa. Her husband, Andrew Cronje, 38 years, works as an investment banker . They have two children: Mimi, 13 years, and Stan, 9 years.
The Cronje family loves outdoors activities. Often they spend their weekend, hiking in nearby nature reserves. They appreciate the serenity of the landscapes and love the challenge themselves with new trails.
A family friend have recently been to the Zardar premium camping experience with the Falkensteiner group and they have highly recommended the brand.
Bio
Personality and traits
Strong Family Bond:
Prioritize quality time together, fostering open communication and shared experiences.
Build a legacy of traditions, such as family adventures and outdoor activities.
Exploration and Adventure:
Travel locally and internationally to discover new cultures and outdoor destinations.
Explore Johannesburg’s evolving social and culinary scene to satisfy their love for dining and trying new experiences.
Goals
The family is looking forward to a quality time in the year end break during school holidays
They have zeroed down on Austria due to its diverse tourism opportunities.
They wish to spend a week at a ski resort on the Austrian alps.
Andrew and Sasha is thinking of to introducing winter sports to the kids.
Sasha and being a connoisseurs of classical music, wants to surely experience, Mozart’s birthplace and baroque architecture
They want to take the kids to the natural history museum and the zoo in Vienna.
They want to have a Michelin star dinner on the Christmas eve.
Constraints
The couple being busy corporate bankers, find it difficult to plan a trip from scratch. They lack the time to research about the destination.
Browsing through multiple websites to look for attractive packages.
Multiple platform to book travel which overwhelms the them.
THE CRONJE FAMILY’s CHRISTMAS HOLIDAY PLAN
SASHA Botha, 36Y
Financial Analyst
Johannesburg, South Africa
Andrew Cronje, 36Y
InvestMent Banker,
Johannesburg, South Africa
MIMI Cronje, 11Y
Studies in Std VIII
Johannesburg, South Africa
Luca Cronje, 9Y
Studies in Std II
Johannesburg, South Africa
improvising CX
RECENT WORKS
